Irvine, CA -- (ReleaseWire) -- 03/03/2014 -- Voiceovers aren't just for movie trailers or department store commercials anymore. A perfect tone of voice completes the story of an audio commercial or sales video. Many hundreds of voiceover professionals exist in every part of the country ready to lend just the right tone to the smallest business's marketing efforts. The cost is low. The benefit is high.
Jane Knight is one such voice artist who specializes in providing fast, cost-effective voiceovers for small and mom-and-pop businesses. While she has been the voice of characters in video games and the voice in dozens of national radio commercials, her bread and butter has been creating branding voiceovers for hundreds of web videos. Many of these have been for start-ups, small businesses and micro-enterprises.
Video marketing has become a vital part of most every business presence on the web. Whether it's a cosmetic dentist demonstrating his know-how on the practice's website, or a viral marketer seeding videos on YouTube, a video brings personality and an quick understanding of a business's offering to its potential customers. Websites with videos have been shown to turn those potential customers into paying customers more often than websites without videos.
"A good voiceover gives a video an important professional feel, and can make your website really pop," says Jane Knight about the effectiveness of professional voiceovers. She wants business owners to know that a clear voicing of a web video's script makes for a clear understanding of the video's content, and brings a company's brand into sharper focus.
A good voiceover also helps the video content sink-in on an unconscious level. Jane cautions against a business owner going it alone. "Most people don't have the equipment necessary to provide a clear voiceover. The typical computer set-up doesn't include the high-quality microphone and equipment necessary to make the voice of the video clearly heard over background music. Doing it yourself can be a frustrating and time consuming task versus hiring a professional with access to the right equipment."
About sites that do not have videos Jane says, "Static sites are a sign of a static business. A voiceover can really help brand your product or service and provides great ROI."
To hear some examples of Jane Knight's voiceovers visit http://www.janeradiodivavoiceover.com
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