Boston, MA -- (SBWIRE) -- 06/24/2014 -- Thais tend to be exposed to overweight due to poor dietary behaviour and inadequate exercise, given the fast-paced lifestyle amid urbanisation in Thailand. Along with the concern over obesity, more consumers are aware of the linkage between obesity and the higher risks of health problems such as heart disease, diabetes and cancer, thanks to the motivating campaign by Thailand's Ministry of Public Health. Therefore, Thai consumers with obesity problems incline to search for solutions that help with weight control to pursue an appealing body shape and wellbeing.

Competitive Landscape

With 27% value share, Herbalife International (Thailand) continued to rank at the top in weight management during 2013. The global prestige of its product hero, the Herbalife Thermojetics brand, enabled the company to own the dominant position in weight management via word-of-mouth strategy underpinned by the multilevel marketing scheme of the company. Herbalife International (Thailand) is gearing up towards the expansion of its new consumer base in major cities in response to the ongoing urbanisation trend in Thailand.

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Industry Prospects

Over the forecast period, weight management in Thailand is forecast to slow down to record 5% CAGR in constant value terms, with expected value sales of Bt11.6 billion in 2018. Continued growth is likely due to the improving dietary habits with more vegetables and fruits along with more time allocated to exercise, thanks to the relentless efforts of Thailand's Ministry of Public Health to encourage Thais' shift in behaviour towards wellbeing with heavy budgets for promoting its national campaign for healthy weight loss. Meal replacement slimming will retain the largest value contribution since meal substitutes are regarded as the safest way of weight loss amongst Thai consumers in long-term usage.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Slimming Products in Thailand?
- What are the major brands in Thailand?
- What is the market size of Slimming Products in Thailand?
- What are the major brands in Thailand?
- Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
- Are slimming teas popular in Thailand?

Reasons to Get this Report

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- Inform your marketing, brand, strategy and market development, sales and supply functions

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