Boston, MA -- (SBWIRE) -- 10/23/2014 -- Due to the healthy economy of the country, Singaporeans are experiencing increasingly-hectic lifestyles, which is supporting rising demand for convenience products, such as wipes. Wipes continued to perform strongly in 2013 with current value growth of 6%.

Competitive Landscape

Kao (S) led wipes with a retail value share of 14% in 2013. This is mainly due to the strong presence of its brand Magiclean under dry electro-static wipes and the brand Bior? under facial cleansing wipes. Magiclean dominated dry electro static wipes with a 63% value share in 2013, while Bior? registered third position in facial cleansing wipes with an 18% value share. Constant product development and new launches supported the strong performance of these brand ranges in 2013.

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Industry Prospects

Value sales of wipes are expected to grow at a constant CAGR of 2% over the forecast period, reaching S$30 million in 2018; however, this expected growth is significantly lower than the review period average. The main factor is that wipes is approaching maturity through the aggressive influx of private label and non-branded wipes products in Singapore.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wipes in Singapore?
- What are the major brands in Singapore?
- What is the biggest category within household care wipes?
- What are the key new product launches in the wipes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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