Boston, MA -- (SBWIRE) -- 07/31/2014 -- Fast-fashion continues to influence the Colombian market, as the speed of change in trends is challenging companies, in particular some local and smaller companies, which have to launch more collections per year in order to compete and keep consumers returning to their stores. In some cases it poses challenges in terms of production costs and logistics. The presence of brands such as Zara, Mango, and more recently Forever 21, which arrived with products at very low prices, contributed to accelerating this trend, and thus some companies which traditionally sourced from local production began to import apparel more often, as this allows them to offer the latest trends, but with lower associated costs.

Competitive Landscape

Within women's outerwear, local producer Pat Primo from Manufacturas Eliot continued to lead in 2013, supported by wide national coverage through its own stores and distribution through department stores and hypermarkets. Also, although the company has still not developed its online channel, the brand is available via online retailers such as liniofashion.com with some basic items such as shirts. Also, the brand constantly adapts to new fashion trends, but at the same time keeps a classic line, reaching different groups of consumers.

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Industry Prospects

Over the forecast period womenswear (excluding jeans but including underwear, nightwear and swimwear) is expected to see a value CAGR of 4% at constant 2013 prices, faring better compared with the review period. Besides more women entering the workforce and improvements in disposable incomes, constant promotions, the arrival of international brands (which consider Colombia as one of the most attractive markets in Latin America), the expansion of shopping centres and rapid changes in global fashion, which are transmitted instantaneously will encourage women to buy more often. Low-priced brands will benefit the most, as consumers will look for the lowest prices when it comes to products that are not going to be used more than a few times.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Colombia market research report includes:

- Analysis of key supply-side and demand trends

- Detailed segmentation of international and local products

- Historic volumes and values, company and brand market shares

- Five year forecasts of market trends and market growth

- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Womenswear in Colombia?

- What are the major brands in Colombia?

- How dynamic is the growth of clothing and footwear internet sales?

- What is the performance of women's clothing vs men's clothing?

- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders

- Track key industry trends, opportunities and threats

- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Women's Outerwear, Women's Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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