Boston, MA -- (SBWIRE) -- 09/19/2014 -- World Cigarettes Austria focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Austria, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings:

Austria has been a fairly stable market for cigarettes over the past 20 years or so, with sales hovering between 13 and 15 billion pieces, currently equivalent to 1,610 pieces per head: high by Western European comparison. Non-duty paid sales add some 3 billion pieces to consumption and their share rose to 19% of overall sales in 2012.

The market is closely contested, with JTI now lying less than 1% point behind PMI, their combined share approaching 70%. International brands are gaining share on traditional national brands and those positioned in the value sector - notably Chesterfield, JPS and Pall Mall - are showing strong growth in share as premium brands suffer.

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