Boston, MA -- (SBWIRE) -- 09/22/2014 -- World Cigarettes Bulgaria focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Bulgaria, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.

Key Findings
The Bulgarians have traditionally being heavy smokers with per capita consumption peaking at 3,458 pieces per head in 2003. However, the recent decline in legitimate sales has brought the average down to 1,643. Almost 50% of men and 28% of women smoke: if anything, slightly up on levels 20 years ago.

In 2010 contraband accounted for over a third of overall cigarette sales, although this is now down to 23% in 2011 and 15.2% in 2012.

There is likely to be some growth in legitimate sales up until 2017, with the market rising to 13 billion pieces (1,945 per capita) although more rises in taxation thereafter will halt this expansion and encourage contraband again.

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