Boston, MA -- (ReleaseWire) -- 06/12/2014 -- In Dubai, The Perfect Help and various other companies have begun offering free First Aid courses to parents and maids in order to ensure that all of those caring for children know how to handle basic and more dangerous emergency situations. The increasing interest in health and safety and the increasing awareness of how to deal with basic wounds and first aid issues boosted growth in wound care towards the end of the review period.
Johnson & Johnson Middle East led wound care in 2013 with a retail value share of 29% through its brands First Aid and Band-Aid. Nevertheless, the Band-Aid brand lost value share during 2013 due to the aggressive competition coming from Beiersdorf's Hansaplast Aqua Protect, the leading brand in sticking plasters/adhesive bandages. Beiersdorf managed to increase its value share in wound care in 2013 thanks to the surge registered in sales of Hansaplast wound care products. The wound care products of each of these major multinational companies are very popular in the United Arab Emirates due to the high investment that they make in terms of innovation and their strong marketing activities.
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The rising interest in learning the basics of health and safety and the widespread acquisition of knowledge of appropriate first aid techniques is likely to increase in the United Arab Emirates during the forecast period thanks to recent government intervention, with new initiatives expected to be launched, especially among parents and those employed to care for children. As the United Arab Emirates' adults and children alike become increasingly well-educated about health and safety issues, it is likely that wound care will continue to benefit from this increasing interest and knowledge in the correct way to treat and dress wounds, cuts, grazes and other abrasions.
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