Probiotics and C.difficile

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Biotivia Launch Innovative Prebiotic Health Supplement

probiotics and c.difficile

prebiotics and probiotics from the resveratrol specialists

New York City, N.Y, July 21, 2010 — The influential Nutra Ingredients website reports: “Daily supplements of a proprietary blend of probiotic bacteria may virtually prevent diarrhea-associated with C. difficile infection, according to new research from North America.”

The article referred to a study published in the American Journal of Gastroenterology which showed significant reduction in diarrhea amongst C.difficile patients when they were given probiotics.

Most consumers have heard of probiotics. There is a wide choice of yogurts and other supplements containing these ‘gut friendly’ bacteria. But prebiotics are less well known. Yet prebiotics help probiotics to function effectively inside the digestive system. The only problem has been that until now it wasn’t possible to store probiotics and prebiotics in the same container because they would neutralize each other. Now healthcare specialist Biotivia has come up with an innovative solution called Florativia.

James Betz, Biotivia’s CEO, explains: “We’ve developed a new single-serving, daily-dose vial in which the prebiotics are stored within the cap. Just before taking Florativia you press and twist the lid to release the prebiotics … shake to mix the contents … and swallow. The forest fruit liquid is not only delicious but also supports the probiotics and prebiotics. The increase in efficacy due to combining prebiotics and probiotics in the same supplement are evident immediately to the user”

Betz continues: “Thanks to our prebiotics, the unique blend of probiotics in Florativia bring maximum benefits. People who are just using probiotics to bring intestine and bowel relief will be amazed by the results. This system is a generation ahead of probiotic-only supplements and functional foods.”

Florativia contains four research-proven probiotic strains: Bifidobacterium infantis, Bacillus clausii, Lactobacillus fermentum and Lactobacillus reuteri. Biotivia have also added two stomach soothing Mediterranean herbs: camomile and green anise.

A one-month course of Florativia costs $49.96. Customers buying a three-month course receive a 32% discount.

To read more about Florativia, please visit: http://www.biotivia.com/florativia.html

To be kept upto date on the latest probiotic developments please visit: http://www.biotivia.com/company/newsletter.html and receive $10 off your next purchase

About Biotivia LLC

Biotivia was established in 1992 in Vienna, Austria as a supplier of natural raw materials and botanicals to the supplement and functional food industries and to researchers and scientific institutions worldwide. The company evolved into one of the world’s leading developers and suppliers of potent nutritional supplements and skin care therapies, with most of their products centered around the use of concentrated resveratrol and complementary botanical extracts.

Biotivia presently has US offices in New York, Los Angeles, Kansas City and international offices in the UK, Spain, Austria, Denmark, Italy, Germany, Singapore, Xi’an, China and Mumbai, India.

Beyond its strong consumer base, the company currently supplies researchers, physicians and scientists at Harvard, Stanford, Yale, Georgetown, The Albert Einstein Medical Center, University of Texas, M.D. Anderson Cancer Center and the University of California. Transmax and Bioforte in particular are being explored by several major universities as a possible treatment for a variety of conditions that seriously impair the health and well being of millions of people around the world. Biotivia recently signed an agreement to supply Transmax to the University of Ferrara for use in three human clinical trials in Italy and Egypt on its possible use by Thalassemia sufferers.

Biotivia’s resveratrol products, Transmax and Bioforte, have been independently assessed by Consumer Labs, the leading American quality watchdog, and were deemed both ‘most potent’ and ‘best value’.

Most of Biotivia’s supplements are certified Vegan by the American Vegetarian Association. More at www.biotivia.com.

Contact Information

Leo Day

Tel: +44 (0)203 318 4227

Email: leo.biotivia@gmail.com

Facebook: www.facebook.com/biotivia