Real Story Behind Apple iPhone Q2 Earnings Miss | Jeff Kagan Tech Analyst

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Jeff KAGAN

Tech Analyst

     

The big question is have sales of the Apple iPhone started to cool, or have users decided to wait for the next version?

Over the last five years, every time sales have slowed we have all assumed that meant demand has slowed. Time after time we were wrong.

What it meant was customers who were ready to buy decided to hold off until the next version came out.

Apple iPhone has a pattern. Every other phone is a total remake. The phones in between have some new advances and the same form factor. Not as exciting.

Last year’s iPhone was one of those in-between phones. That means this years new phone is a total remake.

That means customers are willing to wait for the newest device.

With all that said, sure it is possible that the Apple iPhone reached it’s peak. That’s always possible. It will happen some day.

I just don’t see that happening yet. Apple is still hot among consumers.

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Please attribute to Jeff Kagan, Tech Industry Analyst with www.jeffKAGAN.com

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Jeff KAGAN| Tech Industry Analyst www.jeffKAGAN.com

Analyst sharing perspective on the changing industry for 25 years

~ Also Columnist, Author, Consultant, Speaker
~ Column http://www.ectnews.com/perl/section/jeff_kagan/

Phone 770-579-5810 Email jeff@jeffKAGAN.com

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