RIM CEO See’s “Nothing Wrong”. What? | Jeff Kagan Tech Analyst

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Jeff Kagan

Tech Analyst

     

What I am about to say to RIM, I say with compassion. Are you out of your mind? Nothing wrong?

There is an elephant sitting in the middle of the living room and RIM and their senior executives simply don’t see it.

Isn’t this the syndrome of someone dealing with a crisis, who doesn’t yet admit to the crisis? Until they admit they can see the crisis, they can’t start dealing with it yet.

Admitting there is a crisis is the first step toward recovery. Without that, recovery is impossible.

RIM and it’s CEO Thorsten Heins says RIM is facing big challenges, but it certainly isn’t in a death spiral.

Then let me ask a question. What would you call this desperate situation?

The company’s stock keeps falling.

Customers are not flocking to buy Blackberry’s.

RIM keeps cutting thousands of workers.

Very few consumers are buying Blackberry’s from the stores in the US market. They are living on corporate sales. That is significant, but that is facing the same eventual conclusion.

These are clear signs that RIM doesn’t seem to recognize.

There are few Apps and the Internet browser still stinks. I know. I use the darn things because they have one feature I need. They let me synch the NOTES and MEMOS with my Microsoft Outlook information manager. I carry lot’s of notes.

Sure I would rather have a device, like my Blackberry, that has an awesome internet browser, and that let’s me synch with all my Favorites saved on my laptop browser. Not to mention the Apps.

And I like RIM. I want RIM to succeed. But trying to talk with them is like banging my head against a brick wall.

RIM may still be a large company with many customers world-wide. That’s the good side of the story.

The other side of the coin is the company is losing business rapidly in the United States and the rest of the world will follow quickly.

Unless RIM can pull the rabbit out of the hat with Blackberry 10, which is now delayed, they are continuing on the down-side of the wave.

RIM was on the growth side of the wave until several years ago when the Apple iPhone and then Google Android changed the smart phone space.

RIM can survive, but first they must see the problem, then solve the problem.

Based on these comments it doesn’t even sound like RIM even realized the house is on fire yet.

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Please attribute to Jeff Kagan, Tech Industry Analyst with www.jeffKAGAN.com

If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com

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Jeff KAGAN| Tech Industry Analyst www.jeffKAGAN.com

Analyst sharing perspective on the changing industry for 25 years

~ Also Columnist, Author, Consultant, Speaker
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Phone 770-579-5810 Email jeff@jeffKAGAN.com

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