Will SAMSUNG and RIM Get Together | Jeff Kagan Tech Analyst
Samsung says no. RIM would love it. Will they merge? Will they partner? We’ll see.
Would this be good for RIM? Yes.
RIM has been struggling in the last few years and after meeting with them I am not that encouraged with the new operating system. Not the way it stands today.
So doing some kind of deal with Samsung makes enormous sense for RIM. I think RIM would embrace it.
Would this be good for Samsung? Yes.
Samsung is competing head to head with Apple for handsets. That is a very powerful position.
However Samsung sells Google Android phones and that is the rub. Even though they work well together, there is always a potential problem when you count on another company for your success since you don’t control the other company.
This is a potential problem for both Samsung and Google.
Samsung would prefer their own operating system. However it would take them years to develop one. Then it would take time to brand it and have it grow to a level of success.
If Samsung wants to buy into an operating system, RIM is a perfect scenario, even though the new operating system is not ready for prime time yet.
With Samsung as their partner and customer RIM would have the benefit of their guidance. Samsung knows what customers want and like. Samsung could help steer RIM out of the forest where they have been lost for years.
That may turn the new BB10 operating system into a very good and hot product.
We don’t yet know what will happen next, but this kind of deal between Samsung and RIM would offer benefits to both of them.
This would also let Samsung get the richness of RIM technology without buying the whole company.
This would also let Samsung check out other possibilities as well as work to develop their own operating system.
Even though Samsung is in a very strong position, they are also in a very precarious position. There is no sign of trouble yet, but any future problems with Google or their relationship and we could watch Samsung drop like a rock.
It makes sense for Samsung to hedge their bets.
Will this cause friction between Samsung and Google? Perhaps. That’s the way the world turns.
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Please attribute to Jeff Kagan, Tech Industry Analyst with www.jeffKAGAN.com
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Jeff KAGAN| Tech Industry Analyst www.jeffKAGAN.com
Analyst sharing perspective on the changing industry for 25 years
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