This is exactly what I have been hoping Sony and Ericsson would do for years. Their partnership, while it made sense in the beginning, stopped making sense years ago.
These are two, strong leaders pulling this company in different directions. The result was stale and boring handsets, and very weak marketing, public relations and advertising. The result of that was poor sales.
This company has the ability to thrive. Now we will see if Sony can unleash the forces that can make that happen.
Sony must have it’s eyes on smart phone leaders like Apple and Google. During the last several years these new competitors have re-written the rules of success in this segment.
Will Sony be successful now or is it too late? That’s the question we all wonder. Only time will tell. However having this company now owned by one single company makes so much more sense and gives them the best chances for success going forward.
This deal will allow Sony to jointly market all their technology like wireless and smart phones, computers, tablets and television. Sony will now work to have these devices share information on the cloud.
Instead of having all these separate sectors of tech and entertainment kept separate, they will marry them all. The big question is will it work.
We know how crazy family reunions can be. But this is still the right move.
The path is uphill, but the possibilities are huge as this space continues to grow. Can Sony make lightning strike? They hope so.
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Please attribute to Jeff Kagan, Tech Analyst with www.jeffKAGAN.com
If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com
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Jeff KAGAN| Tech Analyst w Atlanta based jeffKAGAN.com
Analyst sharing perspective on the changing industry for 25 years
~ Also Columnist, Author, Consultant, Speaker
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Contact InformationJeff Kagan
Title: Tech Analyst ~ Telecom Industry Analyst
PO Box 670562
Marietta, GA 30066
Phone: 770 579 5810