Yesterdays electronics giants in Japan like Sony and Sharp are struggling on the downside of the wave. They either need to create their own next wave or compete in another. If they stay on their current course things will just get gloomier/
Last year these tech giants tried to shake things up and once again get themselves back on the growth side of the wave. They have so far failed. That is clear looking at giants like Sony and Sharp with their earnings reports.
They have a long way to go and time continues to pass. They have not yet found their recipe for recovery. They could look at today’s success stories for motivation.
It’s not that the tech industry is hurting. Actually it is booming. Just look at today’s high-flyers like Apple and Samsung.
Cutting expenses is just part of the puzzle. That will only buy them some time. It will not let them recover and grow.
The real solution is growth. Either to create their own next wave, or to participate in an existing new wave.
If they don’t start on their next healthy wave of growth who knows what the future holds for these wounded tech giants.
They still have strong brand names, but those brands are yesterday. They need to be updated to represent the new age. They also need new ideas and new thinking in this new world of technology.
There are plenty of new and innovative ideas for them to launch. We see success stories every day. However there are also plenty of companies struggling. The right recipe is key.
Japan is not the only segment struggling. Just look at past giants like RIM with Blackberry and Nokia as two other examples. They were flying high until a few short years ago. Now they struggle just like Sony and Sharp.
So is it a failure of these countries. No. It’s a failure of these companies to understand the wave theory I regularly talk about.
The future can be very bright. Just look at new winners like Apple and Samsung.
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Please attribute to Jeff Kagan, Tech Industry Analyst with www.jeffKAGAN.com
If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com
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Jeff KAGAN| Tech Industry Analyst www.jeffKAGAN.com
Analyst sharing perspective on the changing industry for 25 years
~ Also Columnist, Author, Consultant, Speaker
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