STRATEGY: Should YOU Be On TV? But The Better Question Is . . .

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Annie Jennings, Publicity Columnist

National Media Strategist

     

Yes, TV gives you a competitive edge.

Clients love seeing the person they are working with on TV. They love that they have chosen an industry expert. It backs up their choice.

Let’s talk about it here.

It’s more important than ever for clients, both the ones currently on board as well as your targeted clients, for your commentary to be seen in and heard on the media that is significant to your marketplace

The idea is expand your exposure to your target market and showcase your expertise, consistently over time. In this way you can add to the power of your positioning within your industry and to your ability to influence your target market’s buying decisions.

Want the competitive edge? Build up your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on internet sites, on radio shows and on TV.

But keep in mind, that you will only secure media exposure by adding content rich value to the conversation that is going on in your industry in an intelligent manner with an experienced point of view.

It’s more important than ever for clients, both the ones currently on board as well as your targeted clients, for your commentary to be seen in and heard on the media that is significant to your marketplace.

Does The Player With The Most Money Win? Well, they certainly have an advantage. Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them. This competition (your competition) is using market expansion and communication techniques that allow them to strategically invest their resources.

How should consultants, service providers, experts and businesses spend their publicity and marketing dollars?

You Can Compete With The Big Players Too: For the individual building a career or running a consulting/service oriented business the answer is to become known as an expert in their field, branding themselves as a thought leader and influencer. The expert, consultant or business should be thought of as a person or business whose voice and opinions matter.

How do they that?

They showcase their experience, wisdom, knowledge and expertise by appearing on radio shows, TV shows, in newspaper and magazines and/or on internet news sites as the commenting or quoted expert adding content and value to the socially relevant issues facing their marketplace. This publicity and marketing keeps them visible and importantly, vital to their target market.

To stay vital, experts and consultants will have to be current on the news in their industry, develop thoughtful and useful opinions and commentary to keep them engaged in the discussion in a meaningful way that involves their area of expertise.

Let’s illustrate the point: If someone wanted to hire a financial planner to help them decide how to invest their hard earned dollars for growth and safety, would they be more likely to hire someone who might be on their last legs or would they rather work with the polished personal finance expert they recently watched on their local TV news or local morning show, read about in their area newspaper, watched on national TV being interviewed by a well-known host and/or read about as the quoted expert making an important contribution via their comments in a major newspaper or magazine?

Strategic marketing, publicity and branding strategies can keep businesses, professionals, such as the financial planner in the example above, and consultants competitive and successful despite economic conditions.

Wouldn’t you rather do business

with Annie Jennings PR?

Visit Annie at http://www.anniejenningspr.com

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Annie Jennings PR has extensive publicity industry experience that includes guest presenter for the Harvard Club of Boston, The American Society Of Journalists And Authors (ASJA) and presented as a guest lecturer for NYU’s Publishing Program. Annie Jennings has worked with numerous major publishers from New York to San Francisco, popular celebrities and icons, highly credentialed authors and experts, prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.

ANNIE’S WORKED WITH MAJOR PUBLISHERS: Hay House, Entrepreneur Press, Health Communications, Wiley, McGraw-Hill Professional, Simon & Schuster, HarperCollins, New World Library, Hazelden Publishing, Newmarket Press, Rodale Books, AMACOM Books, Cardinal Publishers, Square One Publishers, Penguin Publishing, Randam House, Career Press, St. Martin’s Press, HarperCollins San Francisco, Sourcebooks, Avalon Travel, Thomas Nelson, Bantam, Trafford, Ten Speed Press and more.

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