When Should I Distribute My Press Release?

A question we get asked often by our customers is, When should I distribute my press release?

The truth is that there is no magic time that will get you the most results. However, we have identified some trends that will help you to select the best time to distribute your press release.

Press Release scheduling is included with SBWire's Swift News Distribution press release distribution package.

First, plan ahead; give yourself as much time as much as possible. Make sure you have time to develop and review your press release. Remember, that SBWire's editorial team will need at least one business day to review and approve your press release.

Now, look at the days of the week and the effects of distributing your press release on them.


Many press releases are distributed on Monday in many cases because the content of such press releases was created over the weekend.

However, Monday is a busy day for journalists as they spend much time catching up on the weekend email volume. Therefore, consider avoiding Mondays


Many people believe Tuesday is the best day to distribute your press release. As such, many press releases are distributed on Tuesday, so many in fact, that journalists often have a difficult time reviewing them. Therefore, consider using Tuesday as your second choose for press release distribution.


We believe that Wednesday is the best day to distribute a press release. For one reason, it is middle of the week which allows journalists to complete some earlier projects but still have time within the week to review your information. Consider Wednesday as your first choice for press release distribution.


In many cases, you may find it necessary to miss the Wednesday dead-line for press release distribution. In this case, Thursday is a great second choice much like Tuesday.


We believe that Friday is the lease effective day to distribute your press release. The reason for this is that many people are already in a weekend frame of mind. Try to distribute your press release before Friday if possible.

Saturday and Sunday:

SBWire as a general rule does not distribute press releases on these days unless requested by the submitter. The reason for this is most North American companies including media outlets are off for the weekend.

This however does not make Saturday and Sunday an all together bad choice for press release distribution. If appropriate for your content, a weekend release may help you to cut thought the large volume of weekday press releases.

Last Updated: Tuesday 1st of December 2009 12:49:03 PM

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