Themes at CES 2012 | Jeff Kagan Tech Analyst

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Jeff Kagan

Tech ANALYST

     

The Cloud. The cloud is one of the newest ideas that is sweeping across the entire consumer electronics industry. Its a way for companies to offer customers a variety of devices to access their stored information. This idea has it’s push-back, but is the direction the industry is heading. Expect every company who can to get involved with the cloud. Companies like Apple, Amazon.com, Barnes & Noble.com and many more, large and small.

Ultrabooks. These are Windows versions of the Apple MacBook Air. They were introduced in 2011, but here at CES 2012 there is a flood of new devices and manufacturers making their debut. It will be a challenge for every manufacturer to be seen not only in the aisle of CES, but also at the stores and online as customers go out to buy. Which will be the winners is the question.

Partnering. This is very big this year and is on display at the show. Many companies who used to be on their own are now getting together. This attracts more attention from the media and customers and makes their announcements more important. Many companies see this as a key direction of the industry moving forward.

Small not large. CES won’t say how many attendees walked the floor for days, but it did say this is a very successful show regarding vendors. I see things changing at CES. It will remain as important as ever for a large variety of companies, but may others are pulling out.

The companies who get their share of publicity on a regular basis have less of a need for CES. Therefore many larger companies will either pull out or scale back. However today many larger companies like AT&T and Microsoft and Nokia are here, CEO’s and all.

Other companies, for example small companies looking for a wide audience, or companies who are struggling to catch the Wave once again will find value at CES.

The show is changing however. It has been over the last few years. Whether it continues to grow or not depends on how they evolve the brand. If they can re-create the next Wave to ride they can continue to grow. I have not seen evidence of that happening yet however.

More to come…

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These comments may be quoted in news stories.

Please attribute to Jeff Kagan, Tech Analyst with www.jeffKAGAN.com

If you would like to discuss, call me at 770-579-5810 or send an email to jeff@JeffKAGAN.com

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Jeff KAGAN| Tech Analyst www.jeffKAGAN.com

Analyst sharing perspective on the changing industry for 25 years

~ Also Columnist, Author, Consultant, Speaker
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Phone 770-579-5810 Email jeff@jeffKAGAN.com

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