Today’s Wall Street Journal talks about how one of Research In Motion’s biggest shareholders has nearly doubled his stake.
The question is will that be enough?
Yes it could definitely be enough to buy them more time, but the real question is more important.
The real question is can RIM update their technology to compete in today’s marketplace?
All we have seen from the company and it’s executives is denial. Denial there is a real and serious problem. Denial that RIM is at risk of failing. Denial that they need to completely reinvent their technology. Denial that RIM needs to completely overhaul their marketing, public relations and advertising.
The RIM problem is actually quite easy to understand. It’s a two part problem. One is update the technology. Two is update the image through public relations, advertising and marketing.
Both need to be completely reinvented. Without that RIM does not stand a chance in today’s marketplace.
Updating the technology means a complete update of the Internet browser. Letting the user transfer their favorites from their computer or tablet to their mobile device. That is completely in RIM’s control.
Updating the technology also means embracing the App world. Unfortunately that is not in RIM’s control. App creators need to be convinced it will be worth their effort in new business. With RIM’s falling numbers that is a very tough sell.
Then RIM needs to update their image in the marketplace. They never had to focus on creating the right image. They never paid any attention to public relations. However this is now one of the most important problems RIM needs to solve.
Based on what I have seen so far I don’t hold out much hope. Of course RIM could surprise us all with Blackberry 10. Let’s hope they do.
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Please attribute to Jeff Kagan, Tech Industry Analyst with www.jeffKAGAN.com
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Jeff KAGAN| Tech Industry Analyst www.jeffKAGAN.com
Analyst sharing perspective on the changing industry for 25 years
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