Melissa Macaulay Federico
CEO
LABOR OF LOVE: Marketing.
FAVORITE CLIENT QUOTE: "If [Melissa] is talking about Marketing, you should be taking notes." Makes me laugh every time I remember it!
MAKES A LIVING: Helping b2b enterprises engage buyers, generate demand and develop/implement content strategies that build healthy, durable brands (for over 20 years).
MARKETING IS LIKE COFFEE: Similar to a barista, it's satisfying to "brew" just the right blend of Inbound marketing programs with optimized Outbound tactics to create intelligent branding, capable of increasing client multiples, attracting investors, filling the pipeline, improving customer relationships -- and, yes, keeping your competition up at night!
ENTREPRENEUR: Founder of two profitable companies and member of multiple senior management teams in technology & services, Melissa's newest venture is B2B Brands, where she and her team work with a broad range of organizations whose customers are other businesses.
LOVES A CHALLENGE: Economic downturns, emerging markets, & disruptive innovation are familiar turf. Several years ago, she expanded into ecotech, GRC & CSR -- including a stint as the interim CMO of an alternative energy & development venture, where she positioned it for a bond offering in the low 9 figures (yup, billions of dollars).
BACKSTORY: Former faculty member at UNC & Temple University, earned BS at Rutgers, MA at Montclair, & did her PhD coursework at Temple University (ABD). In spite of the loooonnnggg winters, lives, works and writes just outside Boston.
GUILTY PLEASURE: Lecturing at Newbury College and Suffolk University.