Pay Per Click advertising is an effective strategy to connect with new clients in a short timeframe. Results may be seen immediately on activating the PPC campaign. Trulium has the experience to hone in on the keywords and search strings which will be most effective in finding the clients that are looking for the targeted service or product. The goal is not to spend the PPC budget, but rather to get meaningful clicks from new potential prospects, getting the best return on investment possible. The campaign can be set up with a maximum 'spend' per day and can be targeted geographically if a local area is most appropriate. These campaign settings are critical in establishing a good basis to launch the campaign. Once running, the campaign will be most effective if it is studied and modified according to the click through rates and average cost per click.