New York, NY -- (ReleaseWire) -- 09/05/2014 --Starting in October, Trustev will deploy its new integrated sales solution at RadioShack locations to enhance the customer experience when buying a mobile phone. Trustev’s “data fingerprinting” technology will ensure these transactions are convenient for customers, and validated and protected for RadioShack.
“We sought a partner who could enhance our ability to serve customers quickly, and screen qualified buyers for different types of mobility plans,” said Paul Rutenis, chief merchandising officer at RadioShack. “We are excited to deploy proven technology that provides a sophisticated, leading-edge solution for RadioShack.”
This custom solution from Trustev uses “data fingerprinting” to verify a transaction’s validity. When a customer makes an in-store purchase, Trustev’s software instantly scans approximately 260 online data points to ensure the buyer is legitimate and confirm their identity. Additional enhancements through the Trustev platform include an integrated activation portal for credit authorization, as well as future online mobility sales for omnichannel capability.
“Trustev’s sales solution is an ideal complement to the customer experience RadioShack provides its mobility customers,” said Pat Phelan, co-founder and chief executive officer of Trustev. “We developed our platform to give retailers and customers more confidence in verified transactions, and we’re looking forward to continuing our expansion into the U.S. with leading retail partners like RadioShack.”
About Trustev
Trustev is the leader in "data fingerprinting" software that can reduce e-commerce fraud to near-zero, and increase sales. By analyzing hundreds of datapoints for each transaction in real time, Trustev can spot even sophisticated fraudsters at the point of transaction, dramatically reducing losses and chargebacks. Trustev maintains offices in Europe and the USA to serve a diverse customer base of leading retailers, financial institutions and other companies that need accurate identity verification. In 2013, the European Commission selected Trustev as the winner of the Tech All Stars award, naming the company as the top technology startup in Europe.
For more information on Trustev, visit http://www.trustev.com
Trustev Develops Custom Point of Sale Solution to Support Mobility Program at RadioShack
Integrated Platform Will Streamline Transactions and Customer Experience