MICA The School of Idea is established in 1991 and was formerly known as Mudra Institute of Communications in Ahmedabad, Gujarat, India. The institute is known for its diverse programs like residential programs, online programs in different streams. MICA Ahmedabad the only residential institute known in the country who is dedicated in building leaders in Strategic Marketing and Communication in a design-driven and digitally enabled world. MICA offers online programs in advertising management, data analytics, digital marketing, brand management, media and business management. https://www.mica.ac.in