Branding is an important element for any company, and one that can produce significant benefits when executed correctly. As the global frontrunner in CEO Branding, Ascendant Group is well versed in the profits associated with smart branding. Most recently they expanded their unique services with the help of Vantage BDS, an Egyptian business development solutions company. The two company signed a partnership agreement in January 2016 that effectively creates an office for Ascendant in the Egyptian capital, Cairo. It is a move that is sure to further cement Ascendant Group's supremacy on the global map, and open doors in that region of the world.