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With the domination of the internet comes another marketing strategy which have been in use by business owners in just the last few years. Explainer videos are usually made of a one to two minute video clips which focuses on making some products and services known. Most explainer videos are found on a website’s landing page or home page. Based on a recent marketing research, on an average, the use of explainer videos had increase client visits in as much as 144 per cent.

Corporate video production is becoming a booming industry simply because we have reached such generation where brands need to be immortalized. Influence and trust are two major elements that corporate videos must have.

Creating animated explainer videos has been the trend in the today’s virtual world. Advertising and marketing strategies have started to adopt this modern way of promoting services and products. Statistics has it that there are about 75% of executives who opt to watch work-related videos on business websites. According to a study as published in Forbes magazine, about 65% of this 75% visit the marketer’s website after viewing the videos.

In order to acquire and maintain customers, most small business rely to Content Marketing which involves the creation and sharing of media and publishing content wherein information are presented in variety of formats such as e-books, case studies, how-to guides and question and answer articles. Content Marketing forms interest of consumers to a particular product through materials which are educational, entertaining and informative.