Online Advertising Fraud Requires Increased Due Diligence by Media Buyers, Says Ron Geskey in His New Book "Advertising Media Planning & Buying in the 21st Century"
There's no doubt among experts that the marketing-media world is changing exponentially—from demographic and geographic shifts to new media technologies. That means media professionals, advertising experts and marketers looking to achieve optimal levels of success in this world need to always have access to the latest information to keep their edge. In that spirit, author and acclaimed advertising expert, Ron Geskey, recently announced the release of the 3rd new and improved edition of his best selling book "Media Planning & Buying in the 21st Century."