Bye-Bye to Cassettes & Vinyl: Music Promotion in the Digital Age Has Changed Reports MusicPromoToday
There was a time when self-promotion for the unsigned musician was equivalent to selling cassettes from the back of a modest car. To be sure, it was an expensive ordeal and one that few artists today have experienced. With the coming of the digital age, music promotion has evolved into a global phenomenon, accessible to musicians of all stature. Utilizing social media platforms, unknown artists can now go viral on the web and turn into overnight success stories.