SpendSmart to Acquire Fast Growing & Profitable Mobile Marketing Company: SMS Masterminds
The SpendSmart Payments Company, a provider of prepaid payment programs, announced today it has agreed to acquire SMS Masterminds ("SMS Masterminds"), an innovator in the rapidly growing mobile marketing industry. SMS Masterminds provides SMS-based Mobile Loyalty Solutions primarily to small and medium sized businesses, addressing a worldwide mobile advertising market forecast to reach $11.3 billion in 2014, according to eMarketer.