PS Fragrance Inc. announced today that their new fragrance “EQUALITY… fragrance for all” is now available to the public. Part of the inspiration behind the new fragrance is to help shed light on the current dialogue and progress surrounding the campaign for marriage equality. The fragrance concept is to embrace a balance between both male and female characteristics, as well as promoting equality and unity within our society. It not only identifies specifically with the LGBT community, but also with those who value fairness, opportunity and dignity for all citizens. PS Fragrance Inc. is locally owned and operated in Salt Lake City, UT, creating Handcrafted Perfumes, Fragrances, USDA Organic / WildCrafted / Natural Essential Oil blends; with an eclectic staff that embraces the company’s mission statement of “Live and Let Live”.