Web design services involve the process of designing and creating the visual layout, user interface, and overall aesthetic appeal of a website. This includes determining the website's structure, navigation, color scheme, typography, and incorporating graphics, images, and multimedia elements. Web designers use various tools and technologies such as HTML, CSS, and graphic design software to bring the design concept to life. The goal of web design is to create a visually appealing and user-friendly website that effectively communicates the brand message and engages visitors. SEO (Search Engine Optimization) services focus on optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). SEO involves various strategies and techniques aimed at increasing organic (non-paid) traffic to a website. This includes optimizing website content, meta tags, URLs, internal linking, and improving site structure and performance. Keyword research, on-page optimization, off-page optimization (such as link building), and technical SEO are some of the key components of a comprehensive SEO strategy. The ultimate aim of SEO is to enhance the website's visibility in search engines, attract relevant traffic, and improve the overall user experience.