Social networks, where millionaires and billionaires come to shop, socialize and get inspired. An enigmatic community for Luxury Lifestyle. The internet is seemingly awash with social networking platforms from Facebook, to Instagram, Snapchat and beyond, offering a democratic space for interaction and picture gazing between friends and perfect strangers. Throw in the allure of graded exclusivity and “loyalty rewards” in industry jargon, into the heady mix and the ubiquity of these social networking behemoths becomes self-evident.