Albany, NY -- (SBWIRE) -- 11/07/2018 -- Consumption of anthocyanin rich foods is directly proportional to the reduced incidences of cardiovascular diseases. According to Iowa Women's Health Study, and approximate of 34,000 post menopausal women without cardiovascular diseases had their diets assessed and followed for a period of 16 years and it was found that consuming strawberries and blueberries that are rich in anthocyanin once in a week showed significant reduction in deaths caused due to cardiovascular diseases and coronary artery diseases.

Further, it has been found that there is a positive relationship between the consumption of red wine and reduced chances of deaths caused due to cardiovascular diseases. Further, a broader group of approximately 93,000 women were tracked for a period of 18 years and it was found that a high intake of anthocyanins resulted in significant reduction in the risk of myocardial infarction, especially those who consumed more than three servings of blueberries and strawberries in one week, showed a 34% lower risk of suffering from cardiovascular diseases compared to those who consumed lesser blueberries and strawberries.

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Additionally, anthocyanins found in fruits have the ability to improve the memory and slow down age-related loss of cognitive function. Anthocyanin rich blueberries have shown to reverse age related deficits in certain cases of working memory. Anthocyanins are shown to restrain neuroinflammation, improving blood flow and activate synaptic signaling. Further, certain dietary anthocyanins have shown to cross the blood-brain barrier, thereby allowing the compounds to possess a direct beneficial effect. Therefore the impact of this driver is medium at present and is expected to be high by the end of the forecast period.

Steadily Rising Demand from Emerging Nations to Steer Growth

Anthocyanins consumption has positive effects on human health. Studies have shown that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Besides these, anthocyanins also help in improving microcirculation of the body. Anthocyanins are expedite metabolism process, the rising awareness about which is likely to bode well for the market. Anthocyanins also fight oxidative stress, which can escalate heart ailments. Furthermore, consumption of anthocyanins can help reduce obesity in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanins. Additionally, the steadily rising demand from India, China, Brazil, Argentina, and Indonesia will steer growth in the global anthocyanins market.

Global Anthocyanins Market: Growth Dynamics

Anthocyanins find major application in the food and beverage industry as it accounted for more than 45% of the total market in 2014. The intensity of the colour is the consumers' initial choice before purchase. Acceptance of the overall product is majorly based on consumers' perception about colour influence. Additionally, colour gives the cue of the flavour of the food. Additionally, colours also help to identify the difference between actual colour of the food and the changes that occur post processing and storage. It also makes the food visually more attractive. He

Further, perception about the food is highly influenced by the colour and it can have a reverse effect on the consumers if the foods are not coloured accordingly, which would in turn refrain the consumers from buying that particular product. Therefore, colours affect the judgement of the food, perception of its freshness and the intensity of its flavour among others.

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Global Anthocyanins Market: Geographical and Competitive Dynamics

Although the market for anthocyanins is witnessing steady growth in the developed and developing regions, the underdeveloped nations are on the back foot. This is primarily due to the low awareness about the benefits offered by the consumption of anthocyanins among the consumers. Consumers residing in the underdeveloped countries are less exposed to the benefits that are offered from consuming anthocyanin rich food and beverages. However, these countries have a significant potential for the growth of the anthocyanin market. Increasing market penetration by the major companies operating in the field of food and beverage, pharmaceuticals and personal care industries among others would ensure the steady growth of the anthocyanins industry.