Albany, NY -- (SBWIRE) -- 11/12/2018 -- As per Coca-Cola Co., the global food and beverage giant, and Food IQ, a company dedicated to information finding in the food industry, popular beverages flavor in the market these days are floral notes and savory, botanicals, and sour and bitter ingredients. Such cutting-edge flavors according them are biggest trends in in the global beverages flavor market at present.

One of the key trends that are attracting consumers towards beverages is the convenient packaging. The increasing dynamics of changing preferences of consumers regarding drinks and the growing culture experimentations with beverages will also strengthen the growth of the global beverages flavor market. In addition to this the increasing more than trade culture will also act as a fuel and accelerate the growth of the global beverages flavor market. In addition to this, market players are making use of flavors which have healthy attributes which are increasingly attracting consumers. With respect to this, the trend of consumers opting for natural and healthy organic based flavors is increasing.

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This perhaps goes on to show how competitive the massive beverage industry is. In a constant quest to improve their customer base, companies are seen focusing hard of innovation and other strategies in order to improve their ability to standout.

We present to you below a quick roundup of the major trends dominating the global beverages flavor market:

In order to target the rising tribe of health conscious consumers, nimble players are coming up with healthy flavors from organic sources. They are avoiding usage of artificial flavors in order to cater to consumers' demand for healthy products.

Despite such efforts, the global beverages flavor market is nonetheless being faced with a few headwinds. One of them is the limited shelf life of flavored beverages. This is preventing companies from reaping desired profits. To overcome the challenge, already many manufacturers are seen pouring money to come up with effective packaging methods.

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Another hurdle which the global beverages flavor market needs to tackle is the high price of premium products. This has somewhat dampened sales, particularly of natural flavors and colors which are more expensive to manufacture.

From a geographical perspective, currently Latin America spells maximum potential with respect to growth in the global beverages flavor market. North America is also poised to rise at double digit CAGR in the next couple of years. Meanwhile, the Middle East and Africa and Europe market too are set to rise impressively owing to high consumption of beverages in the regions.