Boston, MA -- (SBWIRE) -- 12/02/2014 -- Awareness of the car rental industry in India grew strongly among the urban population. The Indian car rental industry continued to be dominated by chauffeur-driven cars, driven by two factors. Firstly, driver charges in the country continued to be very low. Secondly, poor road and infrastructure continued to make chauffeur-driven cars a more preferred option from the perspectives of both customers and clients; however, the urban population, especially the younger generation aged 20-35, are in the process of switching over to the self-drive option. Companies such as Carzonrent India Pvt, with its brand Myles, promoted its self-drive option aggressively, which helped to attract more consumers into opting for self-drive.

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Industry Prospects

Airport car rental is expected to perform the best over the forecast period. This growth is expected to come from the airport business car rental. In India till the review year, that is 2013, the self-drive option of car rental was still quite niche, with the largest value sales coming from non-airport leisure. However, companies are realising that there is a growing need for airport car rental, as a result of which plan to increase their fleet and awareness through marketing for the same.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in India market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Car Rental in India?
- What are the major brands in India?
- Is there a shift from airport car rental to non-airport?
- Is leisure car rental outpacing business car rental?
- Is insurance replacement recession-resistant?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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