Hamilton, NJ -- (SBWIRE) -- 12/14/2018 -- The world of sports betting is evolving quickly. As America's four major sports leagues race to ink sports betting partnerships, sports data providers are looking to cash in on the action as well. According to a recent report by ESPN Staff Writer David Purdum, sportsbooks across the country will have access to real-time data during NBA games, which is expected to deliver an innovative betting experience for sports fans.

This news comes after the NHL announced its partnership with MGM Resorts, a deal that also includes cutting-edge game data including player and puck-tracking technologies. This agreement will give sportsbooks access to real-time game data, which, in turn, can allow them to create new and exciting in-game bets for fans.

The NBA announced a multi-year partnership in July with Sportradar and Genius Sports, two global leaders in sports data analytics and technologies. This deal will give sportsbooks access to in-game betting data, similar to the NHL's deal with MGM, tapping into a new and profitable market of sports betting.

"In-game betting is becoming very popular for sports fans," explains Neva Pryor, Executive Director of CCGNJ. "These bets can make a person believe they have more control over the outcome when in reality, the data lets sportsbooks set more competitive lines."

As an organization that offers help for gambling problems in Monmouth, NJ and other hubs for sports gambling, CCGNJ wants to inform the public of the potential downsides of in-game betting. For more information, visit https://800gambler.org/ or contact NJ's gambler helpline, 800-GAMBLER, today.