Boston, MA -- (ReleaseWire) -- 06/18/2014 -- The fact that in 2013 the Tunisian population was half a million larger than its original size due to the influx of refugees from Libya had a positive impact on the consumption of carbonates. Moreover, the major company in the country, Societe Tunisienne de Boissons Gazeuses, invested heavily in marketing activities, which in turn had a positive impact on sales. The per capita total consumption in fact grew from 48.8l of carbonates per year to 50.9l, an increase of two litres per person per year.
Societe Tunisienne de Boissons Gazeuses led sales in 2013, benefiting from a solid and reliable consumer base which has known its brands for a long time and is loyal to the company. It is the official distributor of the well-known global Coca-Cola and Fanta brands, and also manufactures its own brand, Boga, which is also extremely popular amongst Tunisians.
The per capita consumption rate is expected to increase further over the forecast period as consumers are likely to drink these products on a variety of occasions, not only outside meals but also during meals as the main thirst quencher.
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