Boston, MA -- (SBWIRE) -- 11/26/2014 -- The consumer electronics market in Chile is one of the most lucrative in Latin America in per capita terms due to high incomes and developed retail and distribution networks. Since 2012 tablets and smartphones have been the main growth drivers , with lower cost Android devices extending market reach . However, this growth has had casualties, including notebook and digital camera sales. Meanwhile the economic environment remains supportive with b anks willing to extend credit and th e unemployment rate remain ing low . However, t here is a note of caution to temper our positive outlook , with a significant slowdown in external demand potentially disrupti ng household spending. Despite this our core view of growth remains bullish based on the fundamentals of low household penetration of many digital devices, plus their growing affordability, which should keep the consumer electronics market on an upward trajectory.

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Headline Expenditure Projections

Computer sales: USD1.4bn in 2013 to USD1.4bn in 2014, -4.9% in US dollar terms. Unit growth is being driven by the boom in tablet sales, but with additional volume concentrated at the low-end and peso depreciation forecast for 2014 we expect the market to contract.

AV sales: USD1.1bn in 2013 to USD1.2bn in 2014, +7.4% in US dollar terms. After contracting in 2013 we expect strong sales growth in 2014 as flat-panel TV set sales are boosted by the FIFA World Cup.

Handset sales: USD782mn in 2013 to USD854mn in 2014, +9.2% in US dollar terms. Booming smartphone volumes make the handset market the most dynamic segment of the consumer electronics market.

Key Trends & Developments

Smartphone sales boomed in 2013 and BMI forecasts this trend will extend into 2014 as competition at the low-end of the market intensifies. The Android ecosystem is by far the most popular in Chile due to the wide range of manufacturers competing aggressively for market share. Global leaders such...

The Chile Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Chile.

Business Monitor International (BMI)'s Chile Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Chile.

Key Benefits

- Benchmark BMI's independent consumer electronics industry forecasts for Chile to test other views - a key input for successful budgeting and strategic business planning in the Chilean consumer electronics market.
- Target business opportunities and risks in Chile through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

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