Boston, MA -- (ReleaseWire) -- 05/15/2014 -- The strong coffee culture in Greece contributes to coffee sustaining positive volume growth despite the recession. The fact that Greeks are left with considerably less money to spend is however leading to qualitative changes regarding coffee consumption. Off-trade consumption remained at the same levels with Greeks still enjoying an average of 2-3 cups of coffee on a daily basis, yet frequency of visits to cafes declined. Take-away coffee from fast food operators remained at the same levels as...
Euromonitor International's Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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