Boston, MA -- (SBWIRE) -- 09/03/2014 -- Individuality and personality expression trends, translated in practices such as nail art and the use of highly personalised and eye-catching colours boost sales of nail products, particularly nail polishes. Also, and closely related to this, several premium brands such as Opi, Mac and China Glaze, among others, have entered the market quite aggressively, with a presence in retail department stores through multipacks, promotions and special offers. In addition, the opening of several colour cosmetic specialists, such as DBS, which mimic the Sephora model of store, have boosted sales of colour cosmetics in the country.

Competitive Landscape:

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L'Oreal is the number one company for colour cosmetics, with a 25% value share at the end of the review period due to its innovation in terms of technology and constant new product launches. Its wide portfolio of brands for both the mass and premium segments, such as Maybelline, L'Oreal Paris, Yves Saint Laurent, Lancome and Helena Rubinstein, has put the company in a very strong position.

Industry Prospects:

Fashion trends will continue to set the direction for colour cosmetics. Consumers will continue to prefer brands of better quality with natural active compounds, mainly because there is greater awareness of skin damage. Hence, premium products, such as dermo-cosmetics, have great opportunities for growth over the forecast period. Organic and sustainability are two trends that still have a long way to go in Chile.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Chile market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Colour Cosmetics in Chile?
- What are the major brands in Chile?
- What are the key innovation trends in make up?
- What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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