Boston, MA -- (SBWIRE) -- 08/19/2014 -- Natural look, multi-functionality and convenience were some of the key trends affecting colour cosmetics in Finland. The popularity of the new CC creams manifested these trends in 2013. While 2012 witnessed a wave of BB creams entering colour cosmetics in Finland, the following year was dominated by new CC cream product launches. CC creams provide a stronger coverage than BB creams and help to hide redness or imperfections of the skin as well as give a more radiant look to the skin. These products generated plenty of consumer interest, since they were seen as simple tool for getting clearer skin.

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Competitive Landscape:

L'Oreal Finland continued to lead sales in 2013, recording retail value share of 28%. The company's success can be attributed to its best-selling Maybelline and L'Oreal Paris brands, which enjoy excellent distribution, regular innovative launches, heavy advertising and prime shelf positioning. In addition, L'Oreal Finland offers premium brands Lancome and Helena Rubinstein.

Industry Prospects:

Multi-functionality and convenience is expected to remain as one of the key trends shaping colour cosmetics over the forecast period in Finland. Colour cosmetics is expected to merge more and more with skin care products with anti-ageing, UV protection and other features. Similarly in lip and nail cosmetics consumers will opt for multifunctional and convenient solutions.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Finland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Colour Cosmetics in Finland?
- What are the major brands in Finland?
- What are the key innovation trends in make up?
- What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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