Boston, MA -- (SBWIRE) -- 01/23/2015 -- Benefitting from the strong economic performance in the Philippines, retail volume sales of computers and peripherals improved by 3% in 2013. Computers and peripherals continue to become part of consumers? lifestyles. The efficiency offered by these devices coupled with the increasing availability of mobile devices keeps up with consumers? needs of connectivity even on the go. Consumer spending on computers and peripherals improved during the year as both value and volume sales experienced moderate growth. The upbeat performance of the Philippine economy became instrumental in encouraging both businesses and consumers to spend on computers and peripherals.

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Competitive Landscape

In computers and peripherals, Samsung Philippines snatched market leadership from Acer Philippines in 2013 with a volume share of 16%. Acer?s shares slid from 18% in 2012 to 15% in 2013 following the contraction of laptops, netbooks and desktops. Meanwhile, Samsung gained from the vibrant performance of tablets. Samsung?s introduction of Galaxy S3 and S4 in 2013, coupled with its partnership with giant telecommunication companies Globe and Smart enabled it to secure a strong foothold amongst middle-income tablet buyers. Multinational companies Apple and Hewlett Packard Philippines occupied the third and the fourth spots with shares of 12% and 10%, respectively.

Industry Prospects

Supported by robust economic prospects over the forecast period, volume sales of computers and peripherals are expected to expand further, at a CAGR of 5%, slightly slower than CAGR recorded during the review period. Purchases of computers and peripherals are expected to be driven by portable computers to respond to consumers? needs for mobility, connectivity and functionality. Computers and peripherals will strongly benefit from the availability of lower-priced local tablet brands which are projected to see improved penetration and a wider market base. Meanwhile, purchases will also be facilitated by the expanding network of distributors in key cities and municipalities as well as the availability of flexible payment schemes for credit card users.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Computers and Peripherals in Philippines?
- What are the major brands in Philippines?
- How did netbooks fare vs. traditional laptops?
- What is the forecasted growth for portable computers like Apple?s iPad?
- What companies are planning to introduce competitors to the iPad?
- What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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