Seattle, WA -- (SBWIRE) -- 11/14/2019 -- A content delivery network or CDN is a system of distributed servers that deliver pages and other web content to a user based on geographic locations of the user, the origin of webpage, and the content delivery server. CDN distributes a large portion of online content, including web objects (scripts, graphics, and text), downloading objects (documents, software, and media files), applications (portals and e-commerce), social networking, on-demand streaming media, and live streaming media. In the recent past, growing propagation of internet, there has been a rise in IP data traffic. According to Coherent Market Insights' analysis, in 2016, 96,054 PB IP data traffic was generated per month and is projected to reach 278,108 PB IP data traffic by 2021, globally. Moreover, growing adoption of video supporting devices, wearable devices, AR/VR technology, and digitization is increasing data traffic globally, which in turn is expected to boost demand for content delivery network.

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Market Dynamics- Drivers
Growing e-commerce industry is expected to aid in growth of the global content delivery network market
Exponential growth of e-commerce industry in the recent past coupled with growing internet users are expected to drive growth of the global content delivery network market during the forecast period. According to Coherent Market Insights' analysis, in 2018, India recorded 483 million internet users, which is projected to reach 666.4 million by 2023. Moreover, increasing demand for less uploading time is boosting adoption of content delivery network technology in e-commerce companies. According to a survey conducted by Coherent Market Insights, in 2016, 47% worldwide consumers expected a web page to load in 2 seconds or less. Increasing website loading time results in low consumer retention on the webpage. Results of the survey revealed that an increase in loading time by one second reduces 11% page views, adversely affecting revenue generated by the e-commerce company. Therefore, to overcome this challenge, e-commerce companies are adopting content delivery network technology to reduce loading time of the webpage.

Regional Insights
North America held a dominant position in the market in 2018
Among regions, North America held a dominant position in the global content delivery network market in 2018 and is estimated to retain its dominance during the forecast period. Developed countries in the regions such as the U.S. and Canada are major growth contributors of North America. Increasing usage of 4K content is another factor driving growth of the market in the region. According to Coherent Market Insights' analysis, connected 4k televisions consumed around 3.9 GB per month in 2016 in the U.S. and is projected to reach 43.5 GB per month by 2021.

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Moreover, Asia Pacific content delivery network market is estimated to register the highest CAGR over the forecast period. Emerging economies such as India, China, and Japan are major contributors in the regional market. Furthermore, growing adoption of content delivery network technology by various end-use industries such as advertising, e-commerce, education, gaming, and media & entertainment is expected to fuel growth of the Asia Pacific content delivery network market in the near future. For instance, in September 2017, Aditya Birla Online Fashion Private Limited (ABOF), an India-based e-commerce company, adopted Amazon CloudFront to reduce the uploading and downloading time. Similarly, in October 2009, NDTV Ltd, a news network company, adopted Tata Communication CDN platform to reduce the video streaming downloading time.

Market Outlook
On the basis of content type, video content delivery network segment held dominant position in the market in 2018 and is estimated to maintain its dominance during the forecast period. This growth is attributed to increasing demand for CDN solutions for voice over IP (VoIP), real-time video streaming, and online gaming services. The content delivery networks increase the speed by routing content requests to confined servers, thereby providing support to maximize the bandwidth and speed up the page loads. The content delivery networks (CDN) enhance the overall performance by decreasing latency problems. Advanced solutions delivered by the content delivery networks market are essential for economical delivery to the end user due to internet usage as well as growth in rising deployment of online content.

Competitive Landscape
Major companies operating in the global content delivery network market re Akamai Technologies, AT&T, Inc., CDNetworks, Chinacache, CloudFlare Inc., Highwinds Network Group, Inc., Internap Corporation, Level 3 Communications, Inc., Limelight Networks, MaxCDN, Tata Communications, and Verizon Communications, Inc.

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Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.