New Delhi, India -- (ReleaseWire) -- 02/17/2014 -- Executives desirous of making a career in data analytics can get enrolled for Adobe Audience Manager Training with ConversionPath. The one day course introduces the professionals to several critical features of the software, enabling them to gain an understanding how it can be used in real world scenario.
“Students can choose from classroom/web based training. We conduct high customized training sessions that are really insightful and full of real-life experiences. All our trainers are passionate about their work, looking ahead to share their wealth of information and ever eager to handle the barrage of questions professionals throw to them,” commented a senior executive with the company.
Adobe Audience Manager is data management software that provides professionals the tools required to control and use their data assets to drive sales. Enterprise-level technology provides the scale, reliability and performance the businesses need to succeed online. The software integrates with the Adobe Online Marketing Suite to help marketers centralize and manage the data assets, leveraging them to generable actionable information from digitally addressable channels.
The course begins with defining new audience traits using online and offline data sources. The executive further said, “You learn to blend offline and online traits and create actionable audience segments for targeting; to configure different data destinations like Test & Target, OpenX, DSP, DFA etc.; determine the target audience using overlapping traits and segments; and to leverage the Tag Insertion Manager to deploy the JS files and Audience Manager API code.”
A key skill the professionals get their hands on include defining an Audience Manager Implementation strategy, which encompasses Definition, Discovery, Build, Test, Launch, Support and Optimize phases. They also pick up how to define models using TRAITWEIGHT technique and determine the audience for brand awareness and targeted product/service campaign. Get more info on analytics training here.
ConversionPath specializes in conducting highly customized product as well as conceptual training for online businesses. A training partner of Adobe in Asia Pacific, the company runs a series of training programs on solutions like Adobe SiteCatalyst, Adobe Test & Target, Adobe Discover, Adobe Recommendations, Adobe Social, Google Analytics and Google AdWords. A web analytics training company of repute, it develops consultative training programs for corporate clients.
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