Albany, NY -- (SBWIRE) -- 01/21/2019 -- These days, spending on e-commerce, customer service applications, and digital marketing is dominating technology investments as companies are focusing on acquiring and retaining customers. Expenditures on customer-facing software, hardware, and services is experiencing fastest growth. Customer-facing technology includes software or devices that a customer will interact with or experience directly. Businesses are increasing their investments in customer facing technologies to better serve their customers. As customers are becoming more comfortable interacting directly with an interface, companies are incorporating technologies in addition to a traditional advisor. Technologies today have changed consumer behavior and it has now become difficult to provide consistent experiences to customers. In such environments, customer-facing technologies create relevant and contextual digital interactions to elevate customer experience. The customer-facing technology market includes digital signage, digital kiosks, rugged tablets, mobile Point-of-Sale (mPOS), and other devices and software applications. Customer-facing technology provides increased intelligence and improved customer service through efficient processes. Customer-facing technology is enabling improved marketing, and increased sales and customer satisfaction in industries such as retail, hospitality, etc.

Get PDF Brochure for Detailed Analysis of this Research @ https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=51627

Companies are using customer-facing technology to control the sensory experience of their customers, gauging their behavior and incorporating ideas in their minds. Customer-facing technology engages consumers at the point of making purchase decisions which drives its demand across all brick and mortar stores. Brands track customer movement especially in retail stores, with sensor hubs and change lighting and visual formats. Companies are using customer facing technology as an effective data capture tool for marketing initiatives such as loyalty schemes and surveys. Increasing demand for digital signage and mPOS is the key growth driver of the customer-facing technology market. Demand for digital signage is increasing for digital visual merchandising, way finding, etc. Mobile Point of Sale (mPOS) devices are experiencing exponential growth in demand for expediting transactions. Mobile devices generate large amount of data; further, the emergence of IoT is also generating massive amounts of data. Enterprises are expected to focus on improving customer experience over the forecast period, turning this big data into business insights.

Download Report TOC for in-depth analysis @ https://www.transparencymarketresearch.com/sample/sample.php?flag=T&rep_id=51627