Boston, MA -- (SBWIRE) -- 08/19/2014 -- The performance of deodorants in 2013 was similar to that of the previous two years, with the category recording current value growth of 1% as no significant changes were seen. The most popular products remained male and female-specific deodorants with no added benefits as these products were available at affordable prices.

Competitive Landscape:

Unilever remained the leading company in deodorants in 2013, accounting for a value share of 21% thanks to a wide product portfolio of well-known brands such as Rexona, Axe and Dove, which are heavily promoted on television. Ranked second was Coty with a 14% value share. Coty offers the leading deodorant brand in the Czech Republic, adidas, which held a 9% value share in 2013.

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Industry Prospects:

Deodorants is predicted a better performance over the forecast period than that seen over the review period due to the rising purchasing power of Czech consumers and the increasing number of effective and value-added products in the marketplace. Thus, the category is expected to post a value CAGR of 2% at constant 2013 prices over the forecast period compared to a 2% CAGR decline over 2008-2013.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Czech Republic market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Deodorants in Czech Republic?
- What are the major brands in Czech Republic?
- Which deodorant formats are seeing most dynamic growth?
- What are the key trends in product development?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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