Albany, NY -- (SBWIRE) -- 04/09/2015 -- Dietary supplements basically refer to nutrition or food supplements that are consumed orally by people belonging to different age groups. The global dietary supplements market is mainly driven by factors such as a fast paced lifestyle, urban influence, increasing costs of healthcare, rising healthcare concerns, and economic growth. Other factors that drive the global dietary supplements market are rising disposable incomes, growing geriatric population, and overall population growth.

Dietary supplements are mostly consumed by those who do not receive the required amount of nutrients from their daily intake of food. Dietary supplements come in various forms which include energy bars, capsules, liquid, pills, tablets, powders, granules, and gel caps. According to the U.S. Food and Drug Administration, dietary supplements consist of dietary ingredients that are meant for ingestion. Dietary supplements generally aim to enhance the nutritional value of people's diet. Metabolites, vitamins, concentrates, herbs, extracts, minerals, and amino acids are some of the popular dietary ingredients that are present in dietary supplements.

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Global Dietary Supplements Market - Wide Consumer Base a Significant Growth Driver

The global dietary supplements market is segmented on the basis of types of dietary supplements, forms, consumer category/age, and geography. The various types of dietary supplements in the global market are vitamins, amino acids, enzymes, botanics or herbals, and minerals. As mentioned earlier, dietary supplements come in several forms: tablets, soft gels, capsules, powders, and liquids.

On the basis of consumer category, the global dietary supplements market is categorized into infants, geriatric population, adults, pregnant women, and children. The global market for dietary supplements aims at addressing the nutritional requirements of each and every age group with unique and special nutritional needs. The overall demand for dietary supplements depends either on individual decision of a consumer or medical recommendation. Different types of dietary supplements serve different purposes. For instance, there are some dietary supplements that add vital nutrients to one's regular diet, and there are those that help in lowering the risks of developing certain diseases and disorders.

Dietary supplements also differ on the basis of composition which in turn depends on the age of the target population. Clinical, lifestyle, and proactive/preventative are the various categories of dietary supplements. The clinical segment includes nutrigenomics and medical food. The lifestyle segment includes dietary supplements for wellbeing, beauty, vitality, and energy. The proactive dietary supplements segment includes dietary supplements meant for infant nutrition, weight management, and age-related.

Heightened Healthcare Awareness and Rising Demand for Nutritional Products to Propel Asia Pacific Market

Regionally speaking, the global dietary supplements market is categorized into Asia Pacific, Europe, North America, and Rest of the World. No two countries have similar nutritional deficiencies or dietary patterns. Geographically, the overall market for dietary supplements is dominated by the dietary supplements markets in India, the U.S., and China. The global dietary supplements market is led by the Asia Pacific market. The two robustly growing regional segments in the Asia Pacific dietary supplements market are China and India.

The Asia Pacific market is primarily propelled by greater preference for nutritional products and greater healthcare awareness. This market is followed by North America. It is anticipated that the Latin America market for dietary supplements will witness substantial growth in the years to come largely owing to weight management.

Key companies in the global dietary supplements market are Abbott Nutrition, Pro Health, BASF Corporation, Advocare International, HORN Nutraceuticals, Novartis AG, NOW Foods, General Nutrition Companies, Omega Protein, Herbalife Ltd, The vitamin Shoppe, Chemi Nutra, Enzymotec USA, A1 Supplements, Biosyntrx, Inc., Bayer Healthcare LLC, Lonza, Inc., NBTY Inc, and Amway.

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