Albany, NY -- (SBWIRE) -- 11/12/2018 -- Energy bars, the nutritious bars containing high-energy foodstuffs such as nuts and dry fruits but holding a low fat content, are known to provide quick energy to the body, fortifying it with vitamins and minerals. The overall global demand for these products has increased significantly in the past few years and in response to the rising demand, a number of new companies have forayed into the market with products in innovative and attractive flavors and sizes.

The energy bar basically contains food energy and does not contain caffeine. A typical energy bar weighs between 50-85 grams and offers about 250 to 300 calorie. The fat content in energy bar is usually kept very low, the source of fat is often dark chocolate and cocoa butter. At times energy bar contains erythritol or maltitol, a sugar alcohol which helps in lowering the sugar content from the bar.

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The market is expected to exhibit a healthy growth trajectory in the next few years and will be influenced majorly due to the following trends that have been observed in the market in the recent years:

Rising Population of Fitness Enthusiasts Globally: Increased awareness regarding the need to adhere to a regular fitness regimen to keep away from chronic conditions, increased prevalence of a number of diseases due to sedentary lifestyles, and mushrooming fitness centres across the globe are all resulting into a new wave of fitness enthusiasts globally. The preference to healthy snacks of this population has resulted in an increased demand for energy bars.

Increased Popularity of Online Stores and Large Format Malls: Modern retail formats such as supermarkets and hypermarkets and e-commerce websites have become increasingly popular modes of delivery for energy bars in the past few years. Owing to the high level of convenience in terms of delivery, mode of payment, and the large variety of products that these modern retail outlets offer, these stores are expected to account for a large share in the overall share of revenue of the global energy bars market in the next few years.

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Increased Demand for Flavored Products: There has been a vast rise in demand for flavored energy bars in the past few years and the trend is likely to remain strong in the near future as well. In developed markets, there has been an increased preference for nut flavor and fusion flavor energy bars. The consumption of products in exotic and caramel flavors also remains strong.