Pune, India -- (SBWIRE) -- 03/26/2018 -- Fitness App Market - Overview
The global fitness app market is growing with the rapid pace due to increasing demand of mobile applications as well as increasing penetration of smart mobiles, tablets and wearable devices among end users. For instance, Apple has launched their fitness product that is iWatch, fitness tracking devices that help the users to track their activity tracking, heart-rate monitoring and others. According to a recent study report published by the Market Research Future, The global market of Fitness app is expected to gain prominence over the forecast period. The global fitness app market is anticipated to grow at 23% CAGR through the forecast period.
Motorola Mobility LLC (U.S.), Grandapps (U.S.), Fitbit (U.S.), MyFitnessPal Inc. (U.S.), Azumio (U.S.), Under Armour (U.S.), ASICS (Japan), Appster (Australia), WillowTree, Inc. (U.S.), Dom and Tom Tom (U.S.) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Fitness app Market.
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Industry News:
Mar 13, 2018 – Fitbit will start tracking kid's activity. Fitbit has launched their new fitness tracker for kids. This tracker is offering step counting, sleep tracking, move reminders and others. They have manufactured their tracker which is water resistant and long battery life on a single charge.
January 18, 2018 - Fitbit has come up with the solution of getting gamers moving via fitness app. They have joined up with Xbox One as Xbox One has recently introduced Kinect-enabled Xbox Fitness which is Fitbit Coach. Fitbit Coach can be accessed to workout users and users can continue with audio and video workout routines.
Oct 30, 2017 - Fitness startup Fitpass partners with State Bank of India to offer health & fitness experience to the customers. They can access the services from this app to keep themselves healthy and curated fitness solutions. Due to high demand of personalised digital solutions in fitness, the company has taken the step to partner with the Fitpass.
Fitness App Market - Segmentation
Segmentation by Deployment: Android, iOS, Windows among others.
Segmentation by Platform: Smartphone, Tablets, Wearable Devices and others.
Segmentation by Type: Workout & exercise apps, Nutrition Apps, Activity tracking apps among others
Segmentation by Regions: Geographical regions - North America, Europe, Asia Pacific and Rest of the World.
Fitness App Market - Regional Analysis
North America is dominating the global fitness app market with the largest market share due to increased adoption of wearable devices such as watches, trackers and others, which is gaining demand in fitness app market in these region, and is expected to gain growth by 2023. Global fitness app market in European market is expected to grow at a substantial high CAGR during 2016 to 2023 due to advancement in smart technology. The Asia Pacific market for fitness app market is expected to grow at a considerable CAGR (2016-2023).
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Fitness App Market - Competitive Analysis
The market of fitness app appears to be highly competitive. To maintain the market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio.
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