Boston, MA -- (SBWIRE) -- 08/12/2014 -- Inflation impacted on selling fragrances in Argentina in 2013. Due to annual inflation rate of 28%, consumers' purchasing power was reduced and before the deceleration of demand, fragrance companies took the initiative to boost sales with promotions and discounts. This strategy was a key factor in a category in which imported products were restricted due to the limitations on imports imposed by the government since late 2011.

Competitive Landscape

Cosmeticos Avon SACI led fragrances with value share of 20% in 2013, down from 23% in 2012. The company has a strong presence in mass fragrances with a wide range of brands for men and women. In mass women's fragrances, stand out brands include Avon Far Away and Avon Pur Blanca, while in mass men's fragrances there are Avon Black Suede and Avon Musk.

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Industry Prospects

Demand for fragrances, despite being sensitive to income levels, it occupies a growing space in everyday life to the point that today is considered almost essential for Argentineans. Diversification and expansion of the offering will allow a greater penetration of fragrances, particularly in men. Thus, despite a difficult economic context, fragrances will register a positive volume CAGR of 1% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Argentina?
- What are the major brands in Argentina?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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