Boston, MA -- (SBWIRE) -- 08/18/2014 -- Argentineans enjoy spending time outdoors and gathering with friends and family at their homes to share a barbecue. Mostly during spring and summer, people choose to enjoy the sun and outdoor social events making greater use of parks and their gardens. For this reason, the demand for gardening services is higher during spring and summer whereas during winter and autumn people mostly take care of their garden themselves.

Competitive Landscape:

Aripa led sales in 2013 with a 10% value share thanks to its flagship Mamboreta brand. The brand leads garden care with a 21% share in 2013, followed well behind by SC Johnson with its Baygon brand, which held a 13% value share.

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Industry Prospects:

Imports controls are expected to remain in place or even to be tightened in the short term as Argentina continues to face a large drain in foreign reserves. This will take the form of a mix of regional capital outflows and internal imbalances, such as high inflation rates of near 30% and contracting consumer purchasing power. In this case, gardening will continue to suffer from the trade lockout as it is very dependent on imported products, both final products that will negatively impact international brands and intermediate products that will post limited growth for local companies. Overall, unit prices are expected to continue to rise at high rates and local production will not be able to fully substitute imports at the same price and quality, thereby damaging the category's performance.