Boston, MA -- (SBWIRE) -- 08/11/2015 -- Beer is the highest consumed alcohol beverage in the world. It is also an integral part of the heritage and traditional cuisines in many countries, especially in Europe and the Americas. The growth of the global beer market is directly proportional to the global economic conditions.

Technavio's analysts forecast the global beer market to grow at a CAGR of 2.97% in terms of revenue and 1.24% in terms of volume during 2014-2019.

Get More Details on this Report and a Full Table of Contents at Global Beer Market 2015-2019

Commenting on the report, an analyst from Technavio's team said: "Improved marketing and promotion by vendors is one of the major trends upcoming in the market. Manufacturers promote and launch new varieties of beers using aggressive marketing tactics to combat the intense competition in the market. Most global beer vendors are large firms with sufficient capital to invest in the marketing and promotion of their products."

According to the report, vendors are increasingly introducing products such as gluten-free beers and organic beers to cater to the growing demand among health-conscious consumers. Taiwan Tsing Beer recently introduced a line of fruit-flavored beers using Hello Kitty as their product mascot. These beers were launched in flavors such as passion fruit, peach, banana, lemon, and lime, and are sweet in taste.

Further, the report states that anti-alcohol campaigns launched by various organizations pose a threat to the growth of the market. The increased incidence of alcohol abuse and alcohol-related accidents, especially among the youth, has led many regulatory and social organizations to launch campaigns against alcohol consumption and vendors.

The key players in the Global Beer Market are Anheuser-Busch InBev (AB InBev), Carlsberg Breweries A/S, China Resource Enterprise Ltd., Heineken International, SABMiller plc and Tsingtao Brewery Co. Ltd. while other prominent vendors include Beck's Brewery, Birra Menabrea, Bitburger Brewery, Cesu Alus, Chimay Brewery, Constellation Spirits, Diageo, Erdinger Weissbier, Forst, Henan, Jinxing Brewery, Kiuchi Brewery, Krombacher Brauerei, Molson Coors, Oakleaf Brewery, Oettinger, Paulaner, Pivovarna Lasko, Radeberger, Royal Unibrew, Sapporo, Svyturys, ThaiBev, The Brew Company, Veltins and Warsteiner

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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