Boston, MA -- (SBWIRE) -- 02/06/2015 -- At the end of the review period hair care remained a strongly competitive category in Azerbaijan. Such demand was due to the essential nature of hair care. Hair care witnesses the most intensive and massive advertising campaigns on leading television channels. Multi-functionality proved popular, with such as products comprising standard shampoos and conditioners for dry hair, shinier hair and colour-treated hair. Almost all leading players expanded their lines by offering wide ranges of hair care products in the form of protective creams, nutritive masks and lotions for different types of the hair. These products benefited from high visibility on shelves and consumers loyalty.

Competitive Landscape

In 2013 Henkel was the leading hair care company with its strong brands Gliss Kur, Shauma, Fa and Palette. These brands are highly recognised thanks to strong advertising, a good distribution policy and high affordability. Consumers are confident about these brands, thus ensuring consumer loyalty.

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Industry Prospects

Over the forecast period hair care will develop with an increasing trend of consumers taking better care of their personal appearance. Good hair condition is likely to be in demand among both female and male consumers. Furthermore, there will be intense competition among existing players for each consumer and among retailers, both chained and independent beauty specialist retailers and direct selling companies. If independent beauty specialist retailers will consider keeping unit prices as stable as possible, chained beauty specialist retailers will announce frequent discounting and promotional campaigns.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Azerbaijan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Azerbaijan?
- What are the major brands in Azerbaijan?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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